Director, Content Strategy Jul 2013 - Jun 2014
Drove development and execution of interactive and social media strategies for clients such as Astro, BMW, Bursa Malaysia, CIMB, Cornetto (Unilever), DiGi Telecommunications, Dove (Unilever), Energizer, Expedia, Jacobs (Mondelēz), Mahsuri (Lee Kum Kee), Nandos, New Zealand Natural, Nissan, Red Bull Singapore, Tiger Energy Biscuits (Mondelēz) and Visa.
Provided sales enablement insights, analysis and strategies for acquisition of new clients. Created internal processes for project management as well as feedback and issue management in the areas of web, social and mobile app development. Created internal processes for social media content management. Left this post to pursue my Masters at Hyper Island, Singapore.