Johanan Sen

Johanan Sen

Content Development and Digital Media Strategist with over twelve years' experience across creative development, cross-platform production, content marketing, product management and editorial journalism.

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Business Development for Media

Developing long-term value for media organisations through customer discovery, market validation, the establishing of new strategic partnerships and channel development.

“Business Development • Strategy • Market Research • Business Analytics • Predictive Analytics • Marketing Analytics • Project Management • RFP Design and Proposal Evaluation • Content Management Systems Design & Development”

Content Development and Media Production

The crafting and producing of interactive and rich-media content as well as the management of its delivery across traditional and new media channels.

“Creative Direction • Content Development & Planning • Content Management • Digital Audio Production • Audio Broadcasting • Digital Video Production • Analogue and Digital Photography”

User Experience Design Strategy

Enhancing user satisfaction through improving usability and functionality of digital platforms and systems.

“Analytics Review • Content Audit • Competitive Audit • User Journey / Experience Mapping • Stakeholder Analysis • User Story Analysis • Ecosystem Mapping • Heuristic Analysis • Value Proposition Design • Feature Roadmapping • Usability Testing • A/B Testing • Accessibility Analysis”

Editorial Management and Publishing

The management of a print, broadcast, or new media channel's content, resources, workflows, and standards.

“Editorial Management • Publication Production, Planning & Management • Content Writing • Copy Editing • Editorial Consulting • Editorial Photography • Editorial Videography • Content Management System Design and Development”

Product Development and Lifecycle Management (Content-Focused)

Driving the design, development and continued growth of content products and services. Managing the development and introduction of new content management systems, data systems and workflow processes as well as integration with legacy platforms and systems.

“Project Management • RFP Design and Proposal Evaluation • Content Management Systems Design & Development • Web Development & Publishing • Mobile Application Development • Business Analytics • Predictive Analytics • Marketing Analytics • Web Analytics • Mobile Analytics • Social Media Analytics • E-Commerce Optimisation • Search-Engine Optimisation (SEO) • Website Monetisation • Application Monetisation”

Digital Marketing: Strategy and Planning

Building measurable value for brands through the use of social, interactive, and rich media. Identifying new opportunities for meaningful engagement through digital consumer touch-points.

“Content Marketing: Inbound Marketing, Social Media Marketing, Branded Game & App Development, Branded Content Development • Predictive Analytics • Marketing Analytics • Web Analytics • Mobile Analytics • Social Media Analytics”

Experience

Click a dot on the timeline for more

2013 - 2014

Director, Content Strategy

Creative Juice \ TBWA Kuala Lumpur

2012 - 2014

Producer & On-Air Talent

Uma and Joe at the Movies (PopDigital Sdn Bhd)

2012 - 2013

Director of Business Strategy

PopDigital Sdn Bhd

2010 - 2012

Producer / On-Air Talent

BFM Media Sdn Bhd

2010 - 2012

Senior Manager, Content and Editorial

YTL Communications Sdn Bhd

2010 - 2010

Manager, Content Development and Partnerships

YTL Communications Sdn Bhd

2009 - 2010

Malaysia Editor, MSN Malaysia

Catcha Digital

2008 - 2009

Country Editor, MSN Malaysia

Microsoft

2007 - 2007

Acting Editor-In-Chief, ONTRACK Magazine

Media Ontrack Ltd

2005 - 2005

Columnist, The Star

Star Publications (M) Bhd

2002 - 2002

Features Writer & Columnist, PC.com Magazine

Reach Publishing Sdn Bhd

2002 - 2002

Film & Music Critic, Time.net.my

TIME dotCom Berhad

2002 - 2002

Junior Writer / Intern, The Sun Daily

Sun Media Corporation Sdn Bhd

Director, Content Strategy

Creative Juice \ TBWA Kuala Lumpur

Director, Content Strategy

Drove development and execution of interactive and social media strategies for clients such as Astro, BMW, Bursa Malaysia, CIMB, Cornetto (Unilever), DiGi Telecommunications, Dove (Unilever), Energizer, Expedia, Jacobs (Mondelēz), Mahsuri (Lee Kum Kee), Nandos, New Zealand Natural, Nissan, Red Bull Singapore, Tiger Energy Biscuits (Mondelēz) and Visa.

Provided sales enablement insights, analysis and strategies for acquisition of new clients. Created internal processes for project management as well as feedback and issue management in the areas of web, social and mobile app development. Created internal processes for social media content management.

Producer & On-Air Talent

Uma and Joe at the Movies (PopDigital Sdn Bhd)

Producer & On-Air Talent

Content Producer and Presenter for Uma and Joe at the Movies, a podcast and online community for movie buffs.

Director of Business Strategy

PopDigital Sdn Bhd

Director of Business Strategy

Developed, established and directed execution of business strategies. Partner and client engagement in the creative, cultural, media and advertising sectors. Planned and executed digital strategies for client campaigns. Helped secure and develop the following campaigns: Nokia Lumia Live Centre (Online Video Series), #MiniFiction Festival and Contest with Mini/BMW, iClif Leaders Room (Online Video Series), Nissan's "The Almera Affairs with Kavin Jay" (Online Video Series), Pop by Jaya One (Brand Work and Digital Strategy).

Producer / On-Air Talent

BFM Media Sdn Bhd

Producer / On-Air Talent

Content Producer and Presenter for WTF: What the Flick and Fatstax & Handclaps, two of BFM’s more popular programmes. Built and managed a social media community around WTF: What The Flick. Appearances on several other programmes, most notably: Evening Edition, In Conversation, Style File and Tech Talk.

Senior Manager, Content and Editorial

YTL Communications Sdn Bhd

Senior Manager, Content and Editorial

Drove strategy and development for all content-based products and services in the areas of news, entertainment, sports, tech and rich media. Hired and managed Content Development and Editorial Operations teams. Coordinated with Network, IT and Business Development teams for integrated product offerings.

Manager, Content Development and Partnerships

YTL Communications Sdn Bhd

Manager, Content Development and Partnerships

Played an integral role in the formulation of the Content Strategy and Product Roadmap. Obtained approval for Strategy and Roadmap from Senior Management and Company Directors. Sourced and managed relationships with partners and vendors to ensure content products and services were built and ready to launch with the network.

Malaysia Editor, MSN Malaysia

Catcha Digital

Malaysia Editor, MSN Malaysia

Oversaw the re-launch of MSN Malaysia under Catcha Digital - a joint venture between Catcha Media and Microsoft. Managed all portal entry points. Supported development and rollout of key channels across Southeast Asia including MSN Entertainment, MSN Life & Style, MSN Movies and MSN Sports. Managed teams of editors and writers, overseeing content production on all key channels. Collaborated with regional editorial teams for global campaigns and initiatives. Helped in audience development for new channels and steadily raised traffic, unique users and engagement on the portal. Took the portal from under 200,000 daily visitors (Jan ‘08) to over 2.3 million (Apr ’10).

Country Editor, MSN Malaysia

Microsoft

Country Editor, MSN Malaysia

Supported development and rollout of key channels in Southeast Asia including MSN Entertainment, MSN Movies and MSN Sports. Maintained editorial oversight over all portal entry points. Managed outsourced editorial support. Provided support and training during the induction of the Southeast Asian Editor-in-Chief and the inductions of Singapore's and Indonesia's Country Editors. Collaborated with regional editorial teams for global campaigns and initiatives. Helped in audience development for new channels and steadily raised traffic, unique users and engagement on the portal. Took the portal from < 200,000 daily visitors (Jan ‘08) to 2.3 million (Apr ’10).

Acting Editor-In-Chief, ONTRACK Magazine

Media Ontrack Ltd

Acting Editor-In-Chief, ONTRACK Magazine

Planned and obtained approval for issue outlines and content plans. Coordinated with freelance writers, PR representatives and persons of interest for feature articles and interviews. Assembled and sub-edited content while overseeing publication layout and artwork.

Columnist, The Star

Star Publications (M) Bhd

Columnist, The Star

Contributed a fortnightly column on Internet trends and digital publishing called Web Sen-se.

Features Writer & Columnist, PC.com Magazine

Reach Publishing Sdn Bhd

Features Writer & Columnist, PC.com Magazine

Contributed feature articles and columns on digital publishing, Internet trends, tablet computing and gadgets.

Film & Music Critic, Time.net.my

TIME dotCom Berhad

Film & Music Critic, Time.net.my

Covered the 2002 Award Season through winner predictions, features on nominees and other news articles. Reviewed new film and music releases.

Junior Writer / Intern, The Sun Daily

Sun Media Corporation Sdn Bhd

Junior Writer / Intern, The Sun Daily

Wrote entertainment and lifestyle articles for Vox, the paper’s Sunday supplement. Contributed music reviews and articles to the paper’s music supplement.

Education

Hyper Island, Singapore MA in Digital Media Management

Hyper Island, Singapore

MA in Digital Media Management

2014 - 2015 (Expected) Currently Pursuing. Expected Graduation Date: July 2015
Richmond, The American International University in London BA cum laude in Communications

Richmond, The American International University in London

BA cum laude in Communications

2003 - 2007 Minors in History and Art, Design and Media
The Open University BA (First-class Hons) in Creative Arts and Communications

The Open University

BA (First-class Hons) in Creative Arts and Communications

2003 - 2007

Connect

Get in touch with me if you would like to work together, share an idea or just say hello.

Singapore

Skype: JohananSen

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